Call of Duty Warzone

The One Club - Young Ones Competition

Stephon Jacob (ST), Corey Hambly (CW), Edo Ohayon (CW), Griffin Drew (AD), Houston Knight (V.O)

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Background

The Call of Duty Franchise has had a recent decline. Sales have decreased since COD Modern Warfare 3.

Call of Duty Warzone is a Free Battle Royale game anyone can play.

They recently launched a new map in the game, Caldera, located in Hawaii.

Challenge

How do we bring Call of Duty Warzone back through mainstream culture?

The 3 Findings

1. Caldera has award-winning food

2. Foodies are open to trying new foods

3. Food delivery service is on the rise

But not everyone drops into Caldera...So let's bring Caldera to the world.

Idea 

Caldera Kitchen is a week-long restaurant pop-up featuring Call of Duty Warzone meals available through food delivery apps.

In-game placement  

We will use in-game billboards to show players that Caldera now offers food.

OOH
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Our OOH is located in major cities and is inviting people to try our new Caldera Kitchen

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In-game Rewards
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Players will be able to redeem in-game rewards like Caldera cook characters, food skins on guns, and Caldera Kitchen vehicle wraps.

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Caldera Food Packaging
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When you order our food in real life, all of our packagings resemble Call of Duty Warzone military equipment.

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In-game Coupons

Call of Duty Warzone has contracts in the game that give you rewards. We will offer redeemable coupons to Caldera Kitchen through the contracts.

Food Delivery Partnership
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Here is what ordering your food will look like on a food delivery service app. 

Measure Success

SHORT TERM

  • Call of Duty Warzone Downloads

  • Social media engagement + PR

  • Caldera Kitchen sales

  • Food delivery app downloads

LONG TERM

  • Positioning Call of Duty as a video game that shows up in culture

  • Call of Duty video games sales increase for the next game