Call of Duty Warzone
The One Club - Young Ones Competition
Stephon Jacob (ST), Corey Hambly (CW), Edo Ohayon (CW), Griffin Drew (AD), Houston Knight (V.O)
The Call of Duty Franchise has had a recent decline. Sales have decreased since COD Modern Warfare 3.
Call of Duty Warzone is a Free Battle Royale game anyone can play.
They recently launched a new map in the game, Caldera, located in Hawaii.
How do we bring Call of Duty Warzone back through mainstream culture?
The 3 Findings
1. Caldera has award-winning food
2. Foodies are open to trying new foods
3. Food delivery service is on the rise
But not everyone drops into Caldera...So let's bring Caldera to the world.
Caldera Kitchen is a week-long restaurant pop-up featuring Call of Duty Warzone meals available through food delivery apps.
We will use in-game billboards to show players that Caldera now offers food.
Our OOH is located in major cities and is inviting people to try our new Caldera Kitchen
Players will be able to redeem in-game rewards like Caldera cook characters, food skins on guns, and Caldera Kitchen vehicle wraps.
Caldera Food Packaging
When you order our food in real life, all of our packagings resemble Call of Duty Warzone military equipment.
Call of Duty Warzone has contracts in the game that give you rewards. We will offer redeemable coupons to Caldera Kitchen through the contracts.
Food Delivery Partnership
Here is what ordering your food will look like on a food delivery service app.
Call of Duty Warzone Downloads
Social media engagement + PR
Caldera Kitchen sales
Food delivery app downloads
Positioning Call of Duty as a video game that shows up in culture
Call of Duty video games sales increase for the next game