LIBBIE MARKET
LIVE CLIENT
Libbie Market lives up to its image - it’s not a massive supermarket with every brand imaginable, but its a local fixture where people can stop in after work, place a sandwich order, chat with a few friends they run into, pick up some ingredients for dinner, grab their sandwich, and go about the rest of their day.
Team: Hannah Hugeback (ST), Stephon Jacob (ST), Max Lichtfuss (CBM), Ryan Waltz (ST), Josh Zinger (ST)
THE ASK
How can As customers are shifting their approach to grocery shopping, spending less time in store, seeking alternative channels, and competitors are moving close by, we can no longer passively rely on customers “just stopping in” - we have to reach them online and draw them in.
STRATEGY
Communicate that Libbie Market is a community kitchen that has the needs of local community at heart, starting with every customer that comes through the door.
ACTIONS
Brand Strategy
Man-on-the-street Interviews
Survey
Secondary Research
Keynote Presentation to Libbie Market owners
TRUTHS & TAKEAWAYS
Always interact with your customers - when a customer comments or posts about you, initiate a reply or a repost
Utilize hashtags that fit your brand and the nature of each post (e.g. #Local, #ShopLocal, #RVA, #VirginiaWine, etc.)
Marry the Libbie brand with your online presence - Remember, if it’s happening in-store, it’s worthy enough to go online.