KNOW US

PERSONAL PROJECT
BUILDING BRANDS FOR DIVISION 1 & PROFESSIONAL ATHLETES

In 2018 I was a full scholarship student-athlete at the University of Richmond studying Sociology and playing Tight End on the football team.

In my Business Communications class, I was asked to come up with an idea, and I came up with a platform that allowed athletes to show sports fans who they are by showing them what they do daily inside and outside of their sport through vlog based content.

Team: Jarmal Bevels (AD), Stephon Jacob (ST), Halle Kennon (AD), (CW) Dale Matthews

Friends who helped me mentally: Jarriel Jordan, and Johnny Moore.

TENSION

Sports fans know athletes lift weights, go to class, and practice their sport, but they don’t know about the daily activities that make athletes just like everyone else.

RESULTS
30+ Division 1 and Pro athletes participated in producing vlog based content

750,000+ impressions in 6 weeks on Instagram alone

Athletes built their personal brand by showing people what they did inside and outside their sport
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