Days Inn

New Business Pitch

Stephon Jacob (ST), Daniel Todesca (CW), Zeynep Aydogmus Masunu (AD), and Shrinidhi Vijay (AD)

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Background

 

Days Inn needs to book rooms. 

Occupancy rates fell to historic low numbers due to the pandemic and led to extreme layoffs.

Days Inn is also looking for differentiation from five value Inns within Wyndham's portfolio.  

Hope is on the way

 

People are ready to embrace the world again. The Daily TSA Checkpoint data shows that daily travel members are getting ready to surpass the numbers before the pandemic. 

 

And Music Festivals are back. They have been selling out in record times all across the U.S. as people are eager for live music again.

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Brand Truth

 

While hotels are near cities, value inns are everywhere. 

Days Inn has over 1,350 national locations...

All near Music Festivals

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Ultra Music Festival.

22 minutes away.  

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Rolling Loud.

20 minutes away.  

 

Coachella.

10 minutes away.  

Opportunity

 

Get Days Inn to get their fair share of music festival-goers 

Target Audience

 

Young Festival Goers

Consumer Truth

 

Rather camp or Airbnb

Goal

 

Make Days Inn the place music lovers stay when traveling for music

Strategy
Idea
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Days Inn as Music Festival HQ

Live music gives you chills. It makes you feel like you’ve traveled to a place where there are no expectations, no real rules, that welcomes you with open arms and provides contagious energy.

 

It’s hard to come down after an experience like that. It leaves you on such a high note, and you would think that the only way is down after it’s all said and done. But that’s not true. Why not keep that high note ringing. Sustain it into tomorrow when you have no choice but to worry about what you must do.

 

For tonight, real-life can wait. After the show, you can come back to the Days Inn. An atmosphere where you can hang out and further the good times you’ve experienced tonight.

Manifesto
Activation
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The night before urban music festivals, Days Inn will kick things off right with their unofficial pre-party in the parking lot.

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Day Break Bus

Holding fast to its promise of going above and beyond to facilitate its customer’s music experience, Days Inn will provide its own shuttle service called the Daybreak Bus. This ride service will be exclusive for Days Inn customers and will be as easy as showing your Days Inn Lanyard Room-Key to the driver.

 

The Daybreak Bus will be blasting music and literally glow, making it impossible to miss. When you see that bus pull up, you get the message loud and clear: “This night is far from over”

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Wild Postings + OOH
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Located near the closest city of festivals.

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Social
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#On the horizon
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Leveraging the anticipation that goes hand in hand with music festivals, Days Inn is creating a playlist for every music festival on the horizon. 

Better Days Bundle

We will make the bundle option loud and clear on the booking portion of the site, along with Late Night Lot. 

To make sure customers don't book a room that weekend without knowing what's going on. 

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Merch
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